Your website is the bussiness card of your company on the web. But, more than that, it is your company’s online home – the place where guests are invited, where relationships are built, where treats are served by the kind host. And the place that happy guests return to.

Conversions are the result of quality traffic and a large part of this quality traffic is made of returning visitors. They are more likely to have the intention of growing close to your products or services. So be proactive in giving visitors reasons to return.

Here are five ways to keep visitors coming back to your website.

Provide quality information

Are you selling kilts? Then you want to provide your website visitors with solid information about them. This is not about showcasing your product explicitly, but about being a trustworthy source of information. What material are kilts made of? Who invented them? What is the percentage of people who wear them today? Don’t be superfluous, just prove that you know your business. You’ll stand out from competitors and guess who the audience will remember?

Build a company brand

Small businesses are perfectly brandable, especially online, where branding costs can be close to none. There are four elements that you can employ with ease: your brand name, your logo, your slogan and the color scheme. Be consistent in using them on your website and online profile pages. This way, you will build a distinctive image for your audience. A fifth element is the tone in which you communicate. Be playful, be sober, be funny, but choose one and stick to it.

Use social media channels

Facebook, Twitter, Google+, Pinterest and any other big social network, all drive a lot of traffic to your website. Send messages often and link to content on your website. Besides traffic and Search Engine Optimization aspects, being active on social media shows your audience that you are communicative. When you’re open to others, they’ll open up to you as well. Don’t forget to set up a blog – it’s an SEO lover.

Run promotions

Reward website visitors with promotions and/or run contests to keep them engaged. Discounts don’t have to be big and you don’t need to offer cruises as prizes. Minus 10% is still better than the full price and what you get in return is visitors’ habit to come back to your website. They will know it’s the only place where that offer is available. At this point you might wonder what’s the point of getting visitors on your website for discounts. It’s simple: the buzz; customers’ friends who come to get the offer as well; the possibility to push other products towards them while their getting the discount and so on.

Encourage interaction

Turn website visitors into active participants to the life of your business. Give them the attention they deserve. How? By interacting with them and, when appropriate, by providing the means for them to interact with each other. Make the contact section on your website easy to reach and respond to emails and phone calls quickly and helpfully. Use live chat. Set up a forum. Create a testimonials section and update it frequently. Respond to enquiries on social media channels. Interaction builds trust. Show visitors that, behind the website, there are real people who are ready to listen to their opinions, questions and requests.

If you haven’t done it already, you can get a custom website now.